Gratis is established in April 2009 by Sedes Holding and is operating as a convenience store retail chain since the opening of its first store in July 2009. There are currently 10,000 items offered at 600+ stores of Gratis, including but not limited to; cosmetics, personal care products, daily consumption goods, baby products, snacks and accossories. Gratis became the market leader with well planned growth and has the highest brand awarenes and image in personal care sector in Turkey as of 2018. It is also the most admired brand devoted to women.
Attributes to the Gratis brand, such as the variety of its exclusive brands and private label brands, the quality offered and the pricing policy based on value for money sets Gratis apart from its competitors. This whole retail approach is perceived to be the main drive behind Gratis’s phenomenal success.